The Industrial Age peaked and waned, with the force of industrialisation reappearing once again in the 19th century, changing the face of agriculture. However the 21st century is seeing the creative economy change the stereotypes forged by the Industrial Age and also the rules of the game. Our world is changing, however today the raw materials are not coal and iron, but information and its most valued products, ideas and meanings, which are created not by machines, but by the imagination. Today’s capital is the creative person.

David Parrish is a specialist adviser for creative businesses and works internationally as a creative industries management consultant, trainer and speaker. He also shares his experience as a creative entrepreneur and creative industries experts by writing in books, articles, blogs and other publications.